Orkut or Yahoo360:Social Network fails!

In social networks, Google and Yahoo have tried and largely failed. To be sure, Google has Orkut, which is popular in Brazil and India, but not the United States. For its part, Yahoo has largely pulled the plug on Yahoo 360. But it is clear that MySpace and Facebook (and Bebo in the United Kingdom) remain firmly on top of the social network heap.

“We are not trying to be another social network,” said Yahoo president Susan Decker on Tuesday, during the company’s earnings conference call. “Rather, by linking users’ favorite destinations and content, with their friends’ families and communities, we can deliver better relevance on a scale that no one else has achieved.” Two days later, the company’s new chief technology officer, Ari Balogh, speaking at the Web 2.0 Expo in San Francisco, elaborated a bit on the idea. “We don’t think of social as a destination,” Mr. Balogh said. “We think of social as a dimension.”

Google has long hinted that it would take a similar approach. Earlier this week, it suggested that users of iGoogle, a personalized home page service, might be able to share activities with friends. And the company has allowed users of Reader, its blog viewing service, to share items with friends.

One challenge both companies face, however, is how to turn the voluminous amounts of data about relationships that they have in their e-mail, calendar and other services, into “social graph,” a set of relationships establishing who is friends with whom. They will have to tread carefully.

HR managers go for web2.0 to attract talent

At a seminar on “Innovative Hiring Strategies” organized by CII, recruiters said they are junking traditional talent tapping methods, and increasingly targeting social networking websites such as Facebook, LinkedIn and Jobster to identify and attract quality human assets. They said while the bulk of senior and middle level hiring may still be through employee and headhunter referrals, the situation is fast changing.

According to P. Rajendran, director and COO, NIIT, employee referrals account for 30% of their recruitments. He says with web2.0 gaining popularity, this number could go up 60% in future.

According to a survey by Kelly Services, 40% of the respondents found their most recent jobs online. So, companies are actively looking at social networking websites, in addition to web portals.

With recruiters increasingly relying on social networking sites such as LinkedIn and Facebook, to get the right man for the right job, what will happen to the traditional headhunter?